The Bitter Truth

Bartenders Best Awards 2014 – The Bitter Truth among the Best

“Who better than bartenders to judge the quality of the spirits that go into your glass?” That was the starting point for Dan Priseman and James Triffo organizing the very first Bartenders Best Awards in London. Bartenders Best Award for The Bitter Truth Creole BittersWe are very happy to announce that The Bitter Truth did very well and was crowned with 2 (two!!!) awards for Bartenders Best Bitters 2014 for The Bitter Truth Creole Bitters and for Bartenders Best Liqueur 2014 for The Bitter Truth Golden Falernum at the awards ceremony held in NOLA Bar London last monday. We are absolutely thrilled and grateful to get such an amazing recognition by UK`s finest behind the stick. Thank you!Bartenders Best Award for The Bitter Truth Golden Falernum

The process of judging involved over 80 full-time bartender from the UK and included industry legends such as Alex Kratena from London`s Artisian Bar at The Langham, Erik Lorincz of The Savoy Hotel, Marian Beke of Nightjar & Ryan Chetiyawardana from White Lyan among many others. See full list of judges here.

Bartenders Best Awards All Trophy Winners

Here`s the list of the 9 Category Winners

Fortified Wine: Cocchi Vermouth di Torino

Bitters: The Bitter Truth Creole Bitters

Liqueur: The Bitter Truth Golden Falernum

Vodka: Belvedere Unfiltered

Gin: Geranium 55

Cognac: Pierre Ferrand 1840

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Shaking vs Stirring a Cocktail

When to Shake and When to Stir a Cocktail is a question quite often asked. Robert Hess gives advice in this little video from Small Screen on Vimeo making 2 versions of a Manhattan Cocktail. The answer is relativly simply as cocktails based on clear ingredients should be stirred, while cocktails using already cloudy ingredients or ingredients that are thick should be shaken. Learn how its made the right way!

…and for those want to try at home here`s the recipe for a tasty Manhattan Cocktail

Manhattan Cocktail

2 oz (60 ml) American whiskey (rye or bourbon)
3/4 oz (30 ml) sweet vermouth
1-2 dashes The Bitter Truth Aromatic Bitters

Instructions: Stir with ice. Strain into a cocktail glass. Garnish with a cherry, lemon or orange zest.Read more

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Savoy Martini prepared by Erik Lorincz

The Savoy Hotel in London is one of the most prestigious hotels in the world and celebrated its 125th anniversary in august 2014. With the Dry Martini Cocktail being the hotels best selling cocktail, headbartender Erik Lorincz created together with his team of the American Bar  the Savoy Martini, a tasty mixture of dry gin, dry vermouth and bitters.

The Bitter Truth produced a limited number of 250 bottles of a Savoy Martini Bitters for the Savoy Martini which is used alongside a special bottling of a rare Cocchi dry vermouth  and house dry gin. The Savoy Martini Bitters are used at the American Bar and are available for sale solely at the Savoy at a price of 30 GBP.

THE SAVOY MARTINI COCKTAIL

3 parts Dry Gin

1 part Cocchi Dry Vermouth

1-2 dashes The Bitter Truth Savoy Martini Bitters

Stir ingredients over cold ice and strain into a chilled cocktail glass and add a zest of bergamot peel relasing the essential oils of the peel.Read more

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New bitters celebrating 125 years of the SAVOY HOTEL London

Savoy Martini Bitters

THE AMERICAN BAR AT THE SAVOY LAUNCHES BESPOKE, LIMITED EDITION ‘SAVOY MARTINI BITTERS’

The next installment of The Savoy Collection is a limited edition ‘Savoy Martini Bitters’ created in collaboration with The Bitter Truth Range of Bitters and Liqueurs.

250 bottles of ‘Savoy Martini Bitters’ have been produced for sale and to be used in the Martini Cocktail, one of the American Bar’s most popular drinks. The Bitters will also be incorporated into a number of other cocktails featured on a special Anniversary Menu in the American Bar, which launches this week in celebration of The Savoy’s 125th Anniversary on 6 August 2014.

‘Savoy Martini Bitters’ comes in a 200ml bottle and has been created as a bold partner to the Dry Martini Cocktail, using either gin or vodka. As with all The Bitter Truth products, the Bitters have been made with natural ingredients only. Bitter and sweet oranges, lemon, sage, rhubarb and lemon verbena, all backed by gentian and a light touch of angostura bark, all feature in the product.

The Bitters are released as part of The Savoy Collection, one of the most prestigious and unique collections of one-of-a-kind spirits and liquids, launched by The Savoy in 2013.

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The Spice Rack for your Bar

The Bitter Truth Bitters Spice RackRead more

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Meet us in New York City

The Bitter Truth is coming to the U.S. and will make stops in New Haven, Connecticut, Atlantic City, New Jersey and of course New York City. We will be participating in the Manhattan Cocktail Classics which opens may 9th with a posh gala held at the New York Public Library.

On may 10th and may 11th vistors of the Industry Invitational will have the chance to sample The Bitter Truth`s products. Come and swing by for a chat and a sip.

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