Upgrading your Gin & Tonic

Gin & Tonic

50 ml (1 1/2 oz) Dry Gin
1 lime wedge
2 dashes The Bitter Truth Tonic Bitters
Tonic Water

Build in long drink glass over ice, fill up with tonic water and stir gently.

Top 10 Bitters by Mixology Magazine – 5 out of 10 made by The Bitter Truth

Top 10 Bitters for the modern bar

Celebrating Tales of the Cocktail 10th Anniversary

Berg & Hauck 10th Aniversary Tales of the Cocktail Creole Bitters

Without bitters there would be no cocktails.

Without cocktails there would be no Tales of the Cocktail.

Commemorate the 10th Anniversary Tales of the Cocktail with this limited edition bottle of Berg & Hauck’s New Orleans Creole Bitters. Proceeds benefit the New Orleans Culinary and Cultural Preservation Society.
When attending this years 10th anniversary of TOTC in New Orleans you can do something good for New Orleans Culinary and Cultural Preservation Society and buy yourself a special edition of Berg & Haucks Creole Bitters produced to celebrate the craft of bartending and cocktail culture.
This edition is limited to 500 bottles only. All bottles are individually numbered and can be purchased at the Octavia Book shop to be found in the lobby of the HOTEL MONTELEONE.

About Tales of the Cocktail®
Tales of the Cocktail® is the world’s premier cocktail festival, bringing together the most respected minds on mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and enthusiasts alike with a spirited schedule of seminars, dinners, competitions and tasting rooms where brands showcase their latest products. Tales of the Cocktail® returns in 2012 for a historic milestone—its 10th Anniversary of rocking the cocktail world. Join the celebration July 25-29, 2012 and see how Tales of the Cocktail® only gets better with age.

About the New Orleans Culinary and Cultural Preservation Society
The New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization committed to preserving the unique culture of cocktails and cuisine in New Orleans and beyond. Since it’s founding in 2006 the NOCCPS has supported members of the hospitality industry through programs like the new Apprentice Aid Fund, providing financial assistance to former apprentices in times of medical need, the Cocktail Apprentice Scholarship Program and the Flo Woodward Memorial Scholarship as well as the production of events like Tales of the Cocktail®.

Julien Escot wins International Havana Club Competition

WEST INDIES Cocktail by Julien Escot
Big applause to Julien Escot from famed Papa Doble Bar in Montpellier/France as he just won this years International Cocktail Competition run by Havana Club Rum. Our friend Camper English over at ALCADEMICS covered the comp in detail here… So we appreciate that Julien used a bunch of our products to stand out against 40 participants from around the world.


50 ml (1 1/2 oz) Havana Club Rum 3 years
20 ml (2/3 oz) fresh Lime Juice
20 ml (2/3 oz) Cinnamon and Vanilla Homemade Syrup
5 ml (1/6 oz) The Bitter Truth Pimento Dram
2 dashes The Bitter Truth Creole bitters
Half an egg white
grated nutmeg

Shake all ingredients with ice and fine strain into chilled glass. Add the garnish.



80 ml (2 3/4 oz) Havana Club Rum 7 years
10/12 fresh mint leaves (hierba Buena)
5 ml (1/6 oz) The Bitter Truth Pimento Dram
20 ml (2/3 oz) homemade Falernum
mint sprig, candied orange zests, crushed spices

Muddle Mint with the Velvet Falernum in base of the julep tin. Add some crushed ice and the rest of the ingredients. Churn (stir) the drink with the crushed ice using a bar spoon. Top up the cup with more crushed ice and Churn again. Add the garnish.

(images copyright Caleb Krivoshey / Havana Club)

Going East – Shanghai first

Calling all bartenders!! The Bitter Truth Masterclass with the creators of the brand, Stephan Berg and Alexander Hauck, this coming Monday in Shanghai. The Bitter Truth Masterclass will give insight in the brands history and product portfolio, and the tradition of using bitters in cocktails. Book your places now!

Merry Christmas and a Happy New Year

The Bitter Truth Christmas Greetings 2011

The Bitter Truth Golden Falernum now available in Europe

The Bitter Truth Golden Falernum

The Bitter Truth Elixier awarded Best in Class at IWSC International Wine and Spirits Challenge

Another great award for The Bitter Truth!

Already voted “Exellent, highly recommended” earlier this year at Paul Pacults Ultimate Spirits Challenge in New York City, we just recieved word that we rocked the bitters category and won the BEST IN CLASS award at this years IWSC International Wine and Spirits Challenge with The Bitter Truth Elixier, known stateside as E**X**R.

Tasting Notes by IWSC Judges:

Very dark with green tinged rim. Complex nose with combination of anise, gentian and wide herbal range. Hints of clove, ginger and liquorice. Rich and full in the mouth with sweet, syrupy flow. Initially soothing until you register the chilli content which sets up a burning sensation the lifts all the bitter, sweet characters. The chilli burn stays forever !

See how Robert Hess enjoyes mixing a Elixier & Ginger at Small Screen Network…

Crowned with Silver at the Los Angeles Spirits Comp

LA Spirits Competion 2 Silver Medals The Bitter Truth
Following our 2010 success at the Los Angeles Spirits Competition, we were blessed to recieve 2 Silver Medals for The Bitter Truth E**X**R Liqueur and for our spice liqueur Pimento Dram.

To find out more about the LA Spirits Comp….

The Bitter Truth signs into distribution with Suntory Australia

June 2011 Press Release:


The Bitter Truth Bitters Portfolio All Bitters

Line of Bitters

Available for the first time in Australia for national distribution, The Bitter Truth Cocktail bitters portfolio has joined the Suntory (Aust) Pty portfolio in April 2011. The Bitter Truth range is the worlds’ premium range of cocktail flavourings, made from 100% natural ingredients.

Originally, cocktail bitters were the ingredient that distinguished cocktails from other categories of beverages such as Toddies, Slings, Fizzes, Sours or Punches. For decades, they were an essential component of good cocktail creations. The start of prohibition curtailed consumers’ drinking habits and cocktail bitters almost sank into oblivion. Only a few brands survived that period, but even after that, not all of them managed to reestablish themselves in the new market.

In 2006, Munich bartenders Stephan Berg and Alexander Hauck gave birth to the idea of producing and distributing cocktail bitters on a large scale, as they were hard to find in Germany and of inferior quality. Both of them had already gained a considerable amount of experience in producing handmade cocktail bitters for the bars they were working in.

Since launching in 2006 The Bitter Truth range of bitters now includes Orange, Old Time Aromatic, Lemon, Jerry Thomas’ Own Decanter, Creole, Grapefruit, Chocolate and Celery. All of these flavours will be available through Suntory. At the Los Angeles International Spirits Competition 2010 The Bitter Truth Jerry Thomas Bitters was crowned with a “Gold Medal” and voted “Best in Class”. In addition, at Tales of the Cocktail New Orleans 2010 The Bitter Truth Celery Bitters took away the top prize of “Best New Product”.

About Suntory Australia:

Suntory (Aust) Pty Ltd is a 100% subsidiary of Suntory Ltd Japan, one of the top 10 liquor companies in the world. With its unrivalled portfolio of premium spirit and liqueur brands and industry award winning training programs, Suntory (Aust) Pty Ltd has forged itself as one of the leading distributors in the Australian liquor industry.

For more information, please visit:

Suntory (Aust) Pty Ltd:

The Bitter Truth:

The Bitters Man Branches Out

The Bitter Truth Pimento Dram Liqueur
Jack Robertiello from Nightclub & Bar recently knocked at our door for an interview and we`re happy to share.

If you`re looking for the brand new Pimento Dram in the U.S. check out DrinkUpNY.

Dan Dunn uses The Bitter Truth Celery Bitters in his Cinco de Mayo Cocktails at the Conan O`Brian Show

Despite the commercial at the beginning it gets really funny!

Digestion is in Session E**X**R Amaro reviewed

It seems the U.S. consumer slowly get accustomed to the black stuff we highly praise here in Europe, not only for it´s aroma and taste, but also for it`s effect on the body in general.

Over at SLASHFOOD, Joshua M. Bernstein, got the chance to taste The Bitter Truth`s brand new amaro-style liqueur E**X**R.

“But then I took a nip. Initially offputting, the intensely complex herbaceousness soon proved appealing. In minutes the bottle was empty. And my stomach? It soon followed suit, creating extra room for dessert.”

Read the full story here…

Cocktail Innovation by Shawn Soole

Shawn Soole, celebrated Canadian bartender invents the The Grilled Cheese and Tomato Soup Martini

The cocktail:

Muddle 4 slightly roasted cherry tomatoes with basil and salt. Add 2 ounces of your cheese-washed rum and another 1/2 ounce of Lillet Blanc, along with a dash of The Bitter Truth celery bitters. Dry stir, then stir with ice. Then double strain your cocktail, garnish with basil or tomato section and finish with a dash of Glenfiddich.

Find here a fine interview with Shawn.



E**X**R Combines a Bitter with a Digestive Liqueur

Munich, Germany—28th january/2011 – The Bitter Truth, Europe’s leading producer of cocktail bitters and flavorings, has announced the stateside launch of E**X**R, its bitter liqueur. Firmly rooted in the traditions of both classic sweet vermouths and alpine digestive tonics this unique product blurs the lines between amaro and vermouth, offering a complex new flavoring for the mixologist’s arsenal.

“American bartenders are developing drinks that highlight bitter liqueurs more and more,” said Alexander Hauck of The Bitter Truth. “We are thrilled to be introducing E**X**R to the marketplace, which we hope will intrigue and inspire these talented mixologists.”

E**X**R is a bitter liqueur that blurs the lines of conventional wisdom. At once velvety smooth and clean, aromatic and herbaceous, E**X**R embodies the caramel sweetness of port and the bitter flavors of a classic italian amaro. Complex in character, it suggests herbal aromas of mint, myrrh, sage and gentian as well as flavors of rhubarb and lemon.

E**X**R can be enjoyed in a pre-dinner Manhattan or Negroni or neat after a rich meal to aid digestion. This unique product is as delicate as the finest vermouths with an alcohol content that allows it to defy oxidation and the need for refrigeration, making it a versatile addition to the back bar or home bar.

E**X**R bitter liqueur is available in 750ml bottles. The suggested retail price is $ 35

For additional information please visit