Cucumber Bitters among TOTC Top 10 Best New Products 2015

Cucumber Bitters Top 10 Best New Product Releases 2015

We are very pleased to share some good news as The Bitter Truth Cucumber Bitters made it into the Top 10 Best New Products of 2015 list for the Spirited Awards at Tales of the Cocktail in New Orleans.

Best New Spirit or Cocktail Ingredient
Amaro di Angostura
Balsam American Amaro
Grey Goose V/X
Rieger & Co. Kansas City Whiskey
Mister Katz’s Rock and Rye
Mr. Lyan’s Bottled Cocktails
Redemption Rye Barrel Proof
Small Hands Foods Yeoman Tonic Syrup
Suze Bitters
The Bitter Truth Cucumber Bitters

This marks the second nomination within the Top 10 for The Bitter Truth, after the glorious victory at the 2010 Spirited Awards, were The Bitter Truth Celery Bitters took home the top prize. We are looking forward to see this years winner and send our congratulations to all nominees.

See full list for Top 10 nominations for the TOTC Spirited Awards here…

Introducing Cucumber Bitters this Summer

Cucumber Bitters Introduction

Cucumber Bitters will join our range as a stunning new flavor this summer.

Following the great success of The Bitter Truth Celery Bitters, we were working on expanding our portfolio to savory flavors in cocktails & drinks for a few years now. Cucumber has a very delicate flavor, but the downside is that cucumber consists mainly of water and very little flavor. Further to that the fragile notes one can find in freshly cut cucumber will change quickly and the delicate top notes are hard to capture.

Saying so, we decided to mash the freshest cucumber available and then distill the mash to form a stable base which is then blended with a delicate selection of herbs and spices to create memories of the english countryside, summertime and light spirits. Already thirsty? The Bitter Truth Cucumber Bitters are first available in the USA – for all other markets from july/august 2015 on.

Garden Cocktail

30 ml (1 oz) The Bitter Truth Pink Gin
30 ml (1 oz) The Bitter Truth Elderflower Liqueur
2 dashes The Bitter Truth Cucumber Bitters

Combine all ingredients in a shaker with ice and shake well. Strain off into a chilled cocktail glass and enjoy.

Elixier renamed to E**X**R Bitter Liqueur

The Bitter Truth Elixier is now E**X**R Bitter Liqueur

In an attempt to bring product names in line for global distribution we renamed The Bitter Truth Elixier as this product was already distributed in the USA under The Bitter Truth E**X**R name for several years. No worries, we kept the same recipe – no changes in the formula made! It`s just a name change!

Have a look how Robert Hess makes a tasty E**X**R & Ginger

E**X**R and Ginger

60 ml (2 oz) The Bitter Truth E**X**R
8 ml (1/4 oz) fresh Lime Juice
120 ml (~4 oz) Ginger Beer

Build in glass over ice. Stir carefully and enjoy.

…or watch Jamie Boudreau make a Kentucky Medicine

Bitters celebrating 125 years of the SAVOY HOTEL London

The Bitter Truth Savoy Bitters black


The next installment of The Savoy Collection is a limited edition ‘Savoy Martini Bitters’ created in collaboration with The Bitter Truth Range of Bitters and Liqueurs. 250 bottles of ‘Savoy Martini Bitters’ have been produced for sale and to be used in the Martini Cocktail, one of the American Bar’s most popular drinks. The Bitters will also be incorporated into a number of other cocktails featured on a special Anniversary Menu in the American Bar, which launches this week in celebration of The Savoy’s 125th Anniversary on 6 August 2014.

‘Savoy Martini Bitters’ comes in a 200ml bottle and has been created as a bold partner to the Dry Martini Cocktail, using either gin or vodka. As with all The Bitter Truth products, the Bitters have been made with natural ingredients only. Bitter and sweet oranges, lemon, sage, rhubarb and lemon verbena, all backed by gentian and a light touch of angostura bark, all feature in the product.

The Bitters are released as part of The Savoy Collection, one of the most prestigious and unique collections of one-of-a-kind spirits and liquids, launched by The Savoy in 2013. The Collection so far includes a 21-year-old Macallan, The Manhattan Cocktail, a 17-year-old Laphroaig, Demerara Rum from Guyana 1975, and the soon to be released 125th Anniversary Decanter filled with one of the rarest Speyside whiskies available today. The Savoy Collection: Savoy Martini Bitters is available to purchase in Savoy Tea, priced from £35.

For further press information or images, please contact:-
Emma Allam, Director of Communications, The Savoy
Email: or Tel: +44(0)20 7420 2329 Charlotte Faith, PR Manager, The Savoy
Email: or Tel: +44(0)20 7420 2372

The Bitter Truth was founded in 2006 by bartenders Stephan Berg and Alexander Hauck, The Bitter Truth offers bartenders a broad range of cocktail seasonings and flavours. The products that are available in the UK include the award-winning Celery Bitters, Old Time Aromatic Bitters, Orange Bitters, Lemon Bitters, Jerry Thomas` Own Decanter Bitters, Creole Bitters, Grapefruit Bitters, Tonic Bitters, Peach Bitters and Chocolate Bitters, as well as Elderflower Liqueur, Golden Falernum, Apricot Liqueur, Violet Liqueur, Pimento Dram and Elixier Liqueur.

Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, reflecting each locale’s energy, culture and history. Passionate travelers choose the luxury hotel brand for its ability to deliver memorable travel experiences, personalized and thoughtful service, and hotels that are one-of-a-kind. Serving as genuine gateways to their destinations, Fairmont hotels offer locally-inspired cuisine and spirited bars and lounges, distinctive design and decor, and a steadfast responsibility to environmental and social priorities. With more than 65 hotels globally, and many more in development, landmark hotels in the Fairmont collection include The Plaza in New York, London’s The Savoy, Fairmont Peace Hotel in Shanghai and Quebec City’s Fairmont Le Chateau Frontenac. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company with over 105 hotels under the Fairmont, Raffles, and Swissotel brands. The company also manages Fairmont, Raffles and Swissotel branded luxury private residence clubs, whole-ownership residences and serviced residences properties. For more information or reservations, please visit

Meet us in New York City

Meet us in New York City

The Bitter Truth is coming to the U.S. and will make stops in New Haven, Connecticut, Atlantic City, New Jersey and of course New York City. We will be participating in the Manhattan Cocktail Classics which opens may 9th with a posh gala held at the New York Public Library.

On may 10th and may 11th vistors of the Industry Invitational will have the chance to sample The Bitter Truth`s products. Come and swing by for a chat and a sip.


Vision Wine & Spirits LogoWINE & SPIRITS LLC

700 Plaza Drive, 2nd Floor
Secaucus, NJ 07094, USA

Telephone: 888 535 5522
Office: 201 210 0400
Fax: 201 319 0660



March, 2014; Munich, Germany

Vision Wine & Spirits, LLC is pleased to announce that it has signed an agreement with Haromex Development, the exclusive worldwide distributor for The Bitter Truth and Berg & Hauck, to become the exclusive US importer for the two brands.

In 2006, with the global resurgence of classic cocktails, German mixologists Stephan Berg and Alexander Hauck conceived the idea of producing and selling a range of cocktail bitters. Both of them had already gained a considerable amount of experience in producing handmade cocktail bitters at the bars where they were working. In addition, Stephan owned a large collection of historical bitters, some of which hadn’t been produced for decades. Thus, he knew how the most well known bitters of the world tasted and was considered a specialist in this area.

The result of their collaboration was the birth of The Bitter Truth and Berg & Hauck brands. The Bitter Truth is a line of all-natural potable bitters consisting of Aromatic, Orange, Lemon, Celery, Jerry Thomas, Creole, Chocolate and Grapefruit varieties all sold in 200ml bottles. The line is one of the top-selling bitters brands in the USA. Additionally, there is a travel pack of five 20mls of Aromatic, Creole, Jerry Thomas, Orange and Celery bitters in a tin box with recipe booklet for ; a Pink Gin; and a range of boutique liqueurs for bartenders which include E**X**R, an herbal liqueur with sweet vermouth characteristics, Pimento, Violet, Apricot and Elderflower Liqueurs all in 750ml formats.

The Bitter Truth Bitters are top notch when it comes to quality and consistency; they allow the bartender or at home mixologist the flexibility and versatility that only comes with grade A ingredients,” according to industry cocktail consultant Jonathan Pogash of The Cocktail Guru.

Berg & Hauck is a non-potable line of bitters consisting of Aromatic, Orange, Lemon, Celery, Creole and Jerry Thomas varieties all sold in 4 oz. bottles as well as in a kit of the five best-selling bitters with a cocktail recipe pamphlet in a gift box. Being non-potable allows for more channels of distribution and easier access for the home cocktail enthusiast and professionals alike. Additionally, Berg & Hauck makes an excellent chef’s tool for flavorings in recipes.

We are fully convinced that because of the change to Vision Wine & Spirits, we can, together with Vision’s intimate knowledge of all channels of the market, marketing skills and proven track record, bring the development of The Bitter Truth and Berg & Hauck in the so important USA market to the next level and are looking forward to exciting times ahead,” said Stephan Berg.

Good Spirts News Reviews of The Bitter Truth products

Good Spirits News

Blair Frodelius from Good Spirits News recently reviewed some of The Bitter Truth`s newer product releases, some of them not yet available in the USA.

The guys at The Bitter Truth are two of the busiest people in the spirits industry.  In just seven years, they have increased their product line to include not only several classic bitters styles, but also spirits, liqueurs and flower waters.  Every bottle feels just right, looks sharp and holds some amazing flavors.”

Thats quite a stunning intro as we think and we are very pleased and flattered at the same time. Following our motto “Quality counts” we continue to produce The Bitter Truth products by using only the best quality natural ingredients available and this is fully reflected once you taste one of our products. The traditional production process without any shortcuts garantees an unparalelled experience. Thanks for the appreciation, Blair!

You can read the reviews about The Bitter Truth`s Spirits and Liqueurs here and don`t miss out on Good Spirits News latest thoughts on our new types of bitters which you can read here.

Vintage to Visionary Cocktail Competition – The Winner

The Bitter Truth and Haymans Gin are proud to anounce the winners of the 2013 UK Cocktail Competition

The Bitter Truth and Haymans Gin are proud to announce the winners of the 2013 UK Cocktail Competition

This year saw the beginning of a series of cocktail competitions where The Bitter Truth teamed up with Hayman`s Gin, the longest serving gin distilling family in England to search for the most skilled and talented bartenders in all parts of Great Britain. Regional competition were held and the top 8 were called to London to battle against each other.

The final took place at The Luggage Room in Mayfair, London september 18th and was judged by James & Lewis from Haymans, Clint from Imbibe Magazine and Alex & Stephan of The Bitter Truth.

In a polite doff our hats to the classic Martini we were looking for competitors to use the The Bitter Truth and Hayman`s Gin in a twist on the classic mix of gin and bitters for their Vintage recipe.

For the Visionary recipe, we were looking for new leaders in the industry to draw inspiration from the progressive way as bar tending Brits consistently push the boundaries of cocktail culture.

The winner of the competition received a cash prize of £1000. The competition was open to UK entrants only.

The Winner:

1st prize winner

Nick Quattroville – The Blind Pig Social Eating House/Soho, London

Strawberry Fields

Hippy Rickey

2nd prize winner

Susie Wong – Epernay Champagne Bar/Manchester

The Truth about Belle

The Nutty Geisha

3rd prize winner

Ali Bell – Plateau/Brighton

The Underground Martini

Hop Sting & Jump

The Finalists:

Lee Jones – Wax Bar/Leeds

Next Generation Cocktail

Give my Love to Rose

Gareth Franklin – Mister G – La Raza/Cambridge

Breakfast in Burma


Tim Ward – Popolo/Newcastle

Hay-Day Riviver

Look at Hyss-Hop Daisy!

Niall McGloin – Smokestack/Leeds

Jerry`s Rising

Anesthetize the Devil

Ryan Osnowski – The Hinds Head/Bray

Hugos Second Flight

Savoury Raspberry

A big thank you to the entire team of Lovedrinks for great support!!!

Vintage to Visionary Cocktail Competition – THE FINAL!!!!

Vintage to Visionary Cocktail Competition 2013

We`re getting through to the final of our Vintage 2 Visionary cocktail competition in London!
The team of Lovedrinks has been busy arranging the venue and judges and here is a quick update on our finalists:
Date – 18th September
Time – from midday, but drinks will be available from 11.30
Venue – The Luggage Room in Mayfair: 10-13 Grosvenor Square, Mayfair London, W1K 6JP, 020 7514 1507
Susie Wong – Epernay Champagne Bar, Manchester
Lee Jones – Wax bar, Leeds
Naill McGloinn – Smokestack, Leeds
Tim Ward – Polpo, Newcastle,
Gareth Franklin AKA ‘Mista G’ – La Raza, Cambridge
Ryan Osnowski – The Hinds Head, Bray
Carl Brown – Dishoom, Shoreditch
Nicholas Quattroville – The Bling Pig, Soho
Ali Bell – Plateau, Brighton
The Judges
James/Lewis from Hayman’s
Alex/Stephan from The Bitter Truth
Clint from Imbibe
2 secret judges – 1 representing Visionary and 1 Vintage vibes…
The Rules
Same drinks and scoring system as before except there are 50 additional points for creativity, style, theme, and overall presentation. This means you can make yourself stand out via your presentation, we are looking for theatre people! You can use anything you like to pimp your presentation, be it dress, lights, props, or minimalism – it’s your choice!
See you there

Enjoy Drinks with The Bitter Truth Violet Liqueur


90 ml (3 oz) Dry White Wine
25 ml (3/4 oz) The Bitter Truth Violet Liqueur
Plain Soda or Sparkling Mineral Water

Build in glass over big ice cubes. Stir gently and add lemon zest.


60 ml (2 oz) Dry Gin
25 ml (3/4 oz) The Bitter Truth Violet Liqueur
10 ml (1/3 oz) Maraschino Liqueur
25 ml (3/4 oz) fresh Lemon or Lime Juice

Shake ingredients with ice and strain into cocktail glass.

Enjoy Drinks with The Bitter Truth Apricot Liqueur


90 ml (3 oz) Dry White Wine
25 ml (3/4 oz) The Bitter Truth Apricot Liqueur
Plain Soda or Sparkling Mineral Water

Build in glass over big ice cubes. Stir gently and add lemon zest.


60 ml (2 oz) Riesling Wine
25 ml (3/4 oz) Dry Gin
10 ml (1/3 oz) The Bitter Truth Apricot Liqueur

Stir ingredients over ice and strain into cocktail glass. Garnish with orange zest.