The Bitter Truth 10th anniversary edition release

Cucumber Bitters among TOTC Top 10 Best New Products 2015

Cucumber Bitters Top 10 Best New Product Releases 2015

We are very pleased to share some good news as The Bitter Truth Cucumber Bitters made it into the Top 10 Best New Products of 2015 list for the Spirited Awards at Tales of the Cocktail in New Orleans.

Best New Spirit or Cocktail Ingredient
Amaro di Angostura
Balsam American Amaro
Grey Goose V/X
Rieger & Co. Kansas City Whiskey
Mister Katz’s Rock and Rye
Mr. Lyan’s Bottled Cocktails
Redemption Rye Barrel Proof
Small Hands Foods Yeoman Tonic Syrup
Suze Bitters
The Bitter Truth Cucumber Bitters

This marks the second nomination within the Top 10 for The Bitter Truth, after the glorious victory at the 2010 Spirited Awards, were The Bitter Truth Celery Bitters took home the top prize. We are looking forward to see this years winner and send our congratulations to all nominees.

See full list for Top 10 nominations for the TOTC Spirited Awards here…

Introducing Cucumber Bitters this Summer

Cucumber Bitters Introduction

Cucumber Bitters will join our range as a stunning new flavor this summer.

Following the great success of The Bitter Truth Celery Bitters, we were working on expanding our portfolio to savory flavors in cocktails & drinks for a few years now. Cucumber has a very delicate flavor, but the downside is that cucumber consists mainly of water and very little flavor. Further to that the fragile notes one can find in freshly cut cucumber will change quickly and the delicate top notes are hard to capture.

Saying so, we decided to mash the freshest cucumber available and then distill the mash to form a stable base which is then blended with a delicate selection of herbs and spices to create memories of the english countryside, summertime and light spirits. Already thirsty? The Bitter Truth Cucumber Bitters are first available in the USA – for all other markets from july/august 2015 on.

Garden Cocktail

Ingredients:
30 ml (1 oz) The Bitter Truth Pink Gin
30 ml (1 oz) The Bitter Truth Elderflower Liqueur
2 dashes The Bitter Truth Cucumber Bitters

Instructions:
Combine all ingredients in a shaker with ice and shake well. Strain off into a chilled cocktail glass and enjoy.

The Bitter Truth Travelers Set voted Best Gift Box

  • The Bitter Truth Travelers Set 3 Platinum Awards
“Fantastic retro design and execution. An instant classic and a must buy impulse stocking stuffer item. If you hold it and read it, you`ll buy it”

Excellent news just came in from Chicago where the International Packaging Competition was held late in 2014 and results were just announced. Drum roll…Platinum Medal in Creativity Category, Platinum Medal  in Grafic Design Category, Platinum Medal in Form Category and overall Best Gift Box Award for our top selling Bitters Traveler`s Set!

The idea for the Bitter Truth`s Bitters Travelers Set was born when we were flying around more often and had limited choice when we wanted to have a decent drink during our travels. As airlines provide 50ml bottles of a number of main spirits, various filler and ice, airline security is still strict and our regular 200ml simply wouldn`t do.  Count 1 and 1 together and the idea was born. Since then the concept has been copied by many (thanks for the compliments).

A solid embossed metal tin with great artwork reflecting the various transportation options holding 5 x 20ml of Aromatic Bitters, Orange Bitters, Jerry Thomas Bitters, Creole Bitters and of course our Original Celery Bitters. Plenty of options to spice up your drinks when traveling!

So no matter if you fancy an Old Fashioned, a Bloody Mary, a Brandy Cocktail, a Dry Martini or a just a Horses Neck, with The Bitter Truth Bitters Travelers Set you`ll have what it takes. Go get one!

Bartenders Best Awards – The Bitter Truth among the Best

  • Bartenders Best Awards 2014 Best Bitters The Bitter Truth Creole Bitters
  • Bartenders Best Awards 2014 Best Liqueur The Bitter Truth Golden Falernum
  • Bartenders Best Awards 2014 All Winner
  • Bartenders Best Award Best Bitters and Best Liqueur
“Who better than bartenders to judge the quality of the spirits that go into your glass?” That was the starting point for Dan Priseman and James Triffo organizing the very first Bartenders Best Awards in London.

We are very happy to announce that The Bitter Truth did very well and was crowned with 2 (two!!!) awards for Bartenders Best Bitters 2014 for The Bitter Truth Creole Bitters and for Bartenders Best Liqueur 2014 for The Bitter Truth Golden Falernum at the awards ceremony held in NOLA Bar London last monday. We are absolutely thrilled and grateful to get such an amazing recognition by UK`s finest behind the stick. Thank you!

The process of judging involved over 80 full-time bartender from the UK and included industry legends such as Alex Kratena from London`s Artisian Bar at The Langham, Erik Lorincz of The Savoy Hotel, Marian Beke of Nightjar & Ryan Chetiyawardana from White Lyan among many others. See full list of judges here.

Here`s the list of the 9 Category Winners

Fortified Wine: Cocchi Vermouth di Torino
Bitters: The Bitter Truth Creole Bitters
Liqueur: The Bitter Truth Golden Falernum
Vodka: Belvedere Unfiltered
Gin: Geranium 55
Cognac: Pierre Ferrand 1840
Rum: Appleton 21yo
Whisky: Chivas 25yo
Tequila: Tapatio Blanco

A nice writeup on the awards can be found over at The Cocktail Lovers with an interview with Dan Priseman and James Triffo.

Bitters celebrating 125 years of the SAVOY HOTEL London

The Bitter Truth Savoy Bitters black

THE AMERICAN BAR AT THE SAVOY LAUNCHES BESPOKE, LIMITED EDITION ‘SAVOY MARTINI BITTERS’

The next installment of The Savoy Collection is a limited edition ‘Savoy Martini Bitters’ created in collaboration with The Bitter Truth Range of Bitters and Liqueurs. 250 bottles of ‘Savoy Martini Bitters’ have been produced for sale and to be used in the Martini Cocktail, one of the American Bar’s most popular drinks. The Bitters will also be incorporated into a number of other cocktails featured on a special Anniversary Menu in the American Bar, which launches this week in celebration of The Savoy’s 125th Anniversary on 6 August 2014.

‘Savoy Martini Bitters’ comes in a 200ml bottle and has been created as a bold partner to the Dry Martini Cocktail, using either gin or vodka. As with all The Bitter Truth products, the Bitters have been made with natural ingredients only. Bitter and sweet oranges, lemon, sage, rhubarb and lemon verbena, all backed by gentian and a light touch of angostura bark, all feature in the product.

The Bitters are released as part of The Savoy Collection, one of the most prestigious and unique collections of one-of-a-kind spirits and liquids, launched by The Savoy in 2013. The Collection so far includes a 21-year-old Macallan, The Manhattan Cocktail, a 17-year-old Laphroaig, Demerara Rum from Guyana 1975, and the soon to be released 125th Anniversary Decanter filled with one of the rarest Speyside whiskies available today. The Savoy Collection: Savoy Martini Bitters is available to purchase in Savoy Tea, priced from £35.

For further press information or images, please contact:-
Emma Allam, Director of Communications, The Savoy
Email: emma.allam@fairmont.com or Tel: +44(0)20 7420 2329 Charlotte Faith, PR Manager, The Savoy
Email: charlotte.faith@fairmont.com or Tel: +44(0)20 7420 2372

The Bitter Truth was founded in 2006 by bartenders Stephan Berg and Alexander Hauck, The Bitter Truth offers bartenders a broad range of cocktail seasonings and flavours. The products that are available in the UK include the award-winning Celery Bitters, Old Time Aromatic Bitters, Orange Bitters, Lemon Bitters, Jerry Thomas` Own Decanter Bitters, Creole Bitters, Grapefruit Bitters, Tonic Bitters, Peach Bitters and Chocolate Bitters, as well as Elderflower Liqueur, Golden Falernum, Apricot Liqueur, Violet Liqueur, Pimento Dram and Elixier Liqueur.
Fairmont Hotels & Resorts connects guests to the very best of its destinations worldwide, reflecting each locale’s energy, culture and history. Passionate travelers choose the luxury hotel brand for its ability to deliver memorable travel experiences, personalized and thoughtful service, and hotels that are one-of-a-kind. Serving as genuine gateways to their destinations, Fairmont hotels offer locally-inspired cuisine and spirited bars and lounges, distinctive design and decor, and a steadfast responsibility to environmental and social priorities. With more than 65 hotels globally, and many more in development, landmark hotels in the Fairmont collection include The Plaza in New York, London’s The Savoy, Fairmont Peace Hotel in Shanghai and Quebec City’s Fairmont Le Chateau Frontenac. Fairmont is owned by FRHI Hotels & Resorts, a leading global hotel company with over 105 hotels under the Fairmont, Raffles, and Swissotel brands. The company also manages Fairmont, Raffles and Swissotel branded luxury private residence clubs, whole-ownership residences and serviced residences properties. For more information or reservations, please visit fairmont.com.

The Spice Rack for your Bar – for better Drinks

The Bitter Truth Bitters Spice Rack