The Royal wedding is rapidly approaching next month so let the celebrations begin! Great British Life has chosen some Bitter Truth Cocktails to highlight the ways we can participate in this Royal affair. Even if your invitation got lost in the mail, you too can raise a glass to William, Kate and the Royal Wedding March down the aisle they will take on the 29th of April 2011.
Forbes Magazine and Forbes.com shines the spotlight on The Bitter Truth and The Traveler’s Set.
“Think of it as a chemistry set for thirsty people–all good, and nothing blows up.”
For cocktails, bitters are “supercharged potions” and The Bitter Truth’s exceptional range of eight bitters are “potent, small-dose astonishments.” And now with The Traveler’s Set, even the drab airplane G & T can reach transcendent heights.
Posted by: admin on: February 22 2011 • Categorized in: News
It seems the U.S. consumer slowly get accustomed to the black stuff we highly praise here in Europe, not only for it´s aroma and taste, but also for it`s effect on the body in general.
Over at SLASHFOOD, Joshua M. Bernstein, got the chance to taste The Bitter Truth`s brand new amaro-style liqueur E**X**R.
“But then I took a nip. Initially offputting, the intensely complex herbaceousness soon proved appealing. In minutes the bottle was empty. And my stomach? It soon followed suit, creating extra room for dessert.”
Muddle 4 slightly roasted cherry tomatoes with basil and salt. Add 2 ounces of your cheese-washed rum and another 1/2 ounce of Lillet Blanc, along with a dash of The Bitter Truth celery bitters. Dry stir, then stir with ice. Then double strain your cocktail, garnish with basil or tomato section and finish with a dash of Glenfiddich.
Posted by: admin on: January 30 2011 • Categorized in: News
THE BITTER TRUTH™ LAUNCHES E**X**R IN U.S. MARKET
E**X**R Combines a Bitter with a Digestive Liqueur
Munich, Germany—28th january/2011 – The Bitter Truth™, Europe’s leading producer of cocktail bitters and flavorings, has announced the stateside launch of E**X**R, its artisanal digestive liqueur. Firmly rooted in the traditions of both classic sweet vermouths and alpine digestive tonicsthis unique product blurs the lines between amaro and vermouth, offering a complex new flavoring for the mixologist’s arsenal.
“American bartenders are developing drinks that highlight bitter liqueurs more and more,” said Alexander Hauck of The Bitter Truth™. “We are thrilled to be introducing E**X**R to the marketplace, which we hope will intrigue and inspire these talented mixologists.”
E**X**R is a digestive liqueur that blurs the lines of conventional wisdom. At once velvety smooth and clean, aromatic and herbaceous, E**X**Rembodies the caramel sweetness of port and the bitter flavors of a classic italian amaro. Complex in character, it suggests herbal aromas of mint, myrrh, sage and gentian as well as flavors of rhubarb and lemon.
E**X**R can be enjoyed in a pre-dinner Manhattan or Negroni or neat after a rich meal to aid digestion. This unique product… Read more
Posted by: admin on: January 27 2011 • Categorized in: News
In his latest post for FineCooking, Camper English describes Celery as the hottest flavor in bitters since grapefruit. Celery Bitters were defunct for decades and were served as a tonic during the late 19th century and seemed to have improved manliness. So we can thing of some kind of liquid Viagra. Years ago we were attracted by this weird sounding history and flavor profile and decided to revieve this long lost ingredient and reinvented Celery Bitters which meanwhile was named “Best New Product” at the Tales of the Cocktail Sprited Awards 2010 in New Orleans.
We remember attending a workshop, held by Bols in Stuttgart/Germany, with special guests Wayne Collins and Naren Young, which was actually the very first presentation of this new kind of bitters. Wayne & Naren were immediately attracted by this new and unusual flavor and started playing around with it. The outcome was delicous in innovative, pushing the ordinary Gin & Tonic theme to new heigths.
Here is what they came up with:
The Garden & Tonic
1.5 fl.oz. Gin
2-3 dashes The Bitter Truth Celery Bitters
2-3 dashes Elderflower Liqueur or Maraschino Liqueur
4-5… Read more