The Bitter Truth

The Bitters Man Branches Out

Jack Robertiello from Nightclub & Bar recently knocked at our door for an interview and we`re happy to share.

If you`re looking for the brand new Pimento Dram in the U.S. check out DrinkUpNY.

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Dan Dunn uses The Bitter Truth Celery Bitters in his Cinco de Mayo Cocktails at the Conan O`Brian Show

Despite the commercial at the beginning it gets really funny!

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Ready for a cubed Old Fashioned Cocktail?

The Old Fashioned Cocktail is simple yet multidimensional. Its few ingredients combine to create what some consider the perfect cocktail. You can make old fashioned cocktails with any spirit; rum and tequila both make a wonderful old fashioned.

The Cubed Old Fashioned could just take you to the fourth dimension! See how Jamie Boudreau explains how to make this yummy drink on SMALLCREEN NETWORK using multiple types of bitters…Cheers to Trinidad.

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Digestion is in Session E**X**R Amaro reviewed

It seems the U.S. consumer slowly get accustomed to the black stuff we highly praise here in Europe, not only for it´s aroma and taste, but also for it`s effect on the body in general.

Over at SLASHFOOD, Joshua M. Bernstein, got the chance to taste The Bitter Truth`s brand new amaro-style liqueur E**X**R.

“But then I took a nip. Initially offputting, the intensely complex herbaceousness soon proved appealing. In minutes the bottle was empty. And my stomach? It soon followed suit, creating extra room for dessert.”

Read the full story here…Read more

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Cocktail Innovation by Shawn Soole

Shawn Soole, celebrated Canadian bartender invents the The Grilled Cheese and Tomato Soup Martini

The cocktail:

Muddle 4 slightly roasted cherry tomatoes with basil and salt. Add 2 ounces of your cheese-washed rum and another 1/2 ounce of Lillet Blanc, along with a dash of The Bitter Truth celery bitters. Dry stir, then stir with ice. Then double strain your cocktail, garnish with basil or tomato section and finish with a dash of Glenfiddich.

Find here a fine interview with Shawn.Read more

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E**X**R AMARO LAUNCHED IN U.S. MARKET

THE BITTER TRUTH™ LAUNCHES E**X**R IN U.S. MARKET

E**X**R Combines a Bitter with a Digestive Liqueur

Munich, Germany—28th january/2011 – The Bitter Truth™, Europe’s leading producer of cocktail bitters and flavorings, has announced the stateside launch of E**X**R, its artisanal digestive liqueur. Firmly rooted in the traditions of both classic sweet vermouths and alpine digestive tonics this unique product blurs the lines between amaro and vermouth, offering a complex new flavoring for the mixologist’s arsenal.

“American bartenders are developing drinks that highlight bitter liqueurs more and more,” said Alexander Hauck of The Bitter Truth™. “We are thrilled to be introducing E**X**R to the marketplace, which we hope will intrigue and inspire these talented mixologists.”

E**X**R is a digestive liqueur that blurs the lines of conventional wisdom. At once velvety smooth and clean, aromatic and herbaceous, E**X**R embodies the caramel sweetness of port and the bitter flavors of a classic italian amaro. Complex in character, it suggests herbal aromas of mint, myrrh, sage and gentian as well as flavors of rhubarb and lemon.

E**X**R can be enjoyed in a pre-dinner Manhattan or Negroni or neat after a rich meal to aid digestion. This unique product is as delicate as the finest vermouths … Read more

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