Posted by: admin on: June 21 2011 • Categorized in: News
SUNTORY BECOMES NEW AUSTRALIAN DISTRIBUTOR FOR
THE BITTER TRUTH RANGE
Available for the first time in Australia for national distribution, The Bitter Truth Cocktail bitters portfolio has joined the Suntory (Aust) Pty portfolio in April 2011.
The Bitter Truth range is the worlds’ premium range of cocktail flavourings, made from 100% natural ingredients.
Originally, cocktail bitters were the ingredient that distinguished cocktails from other categories of beverages such as Toddies, Slings, Fizzes, Sours or Punches. For decades, they were an essential component of good cocktail creations. The start of prohibition curtailed consumers’ drinking habits and cocktail bitters almost sank into oblivion. Only a few brands survived that period, but even after that, not all of them managed to reestablish themselves in the new market.
In 2006, Munich bartenders Stephan Berg and Alexander Hauck gave birth to the idea of producing and distributing cocktail bitters on a large scale, as they were hard to find in Germany and of inferior quality. Both of them had already gained a considerable amount of experience in producing handmade cocktail bitters for the bars they were working in.
Since launching in 2006 The Bitter Truth range of bitters now includes Orange, … Read more
The Old Fashioned Cocktail is simple yet multidimensional. Its few ingredients combine to create what some consider the perfect cocktail. You can make old fashioned cocktails with any spirit; rum and tequila both make a wonderful old fashioned.
The Cubed Old Fashioned could just take you to the fourth dimension! See how Jamie Boudreau explains how to make this yummy drink on SMALLCREEN NETWORK using multiple types of bitters…Cheers to Trinidad.
Posted by: admin on: February 22 2011 • Categorized in: News
It seems the U.S. consumer slowly get accustomed to the black stuff we highly praise here in Europe, not only for it´s aroma and taste, but also for it`s effect on the body in general.
Over at SLASHFOOD, Joshua M. Bernstein, got the chance to taste The Bitter Truth`s brand new amaro-style liqueur E**X**R.
“But then I took a nip. Initially offputting, the intensely complex herbaceousness soon proved appealing. In minutes the bottle was empty. And my stomach? It soon followed suit, creating extra room for dessert.”