Announcing the Creole Bitters
THE BITTER TRUTH CONTINUES TO GROW IN U.S. MARKET
Creole Bitters Transforms NOLA’s Creole Culinary Legacy into a Liquid Format
Germany, April 2010: The Bitter Truth, Europe’s leading producer of cocktail bitters and flavorings, announces its newest addition to their portfolio of artisanal bitters – CREOLE BITTERS – with availability in Europe and Asia first, followed by a US launch later this year. As The Bitter Truth continues to build up awareness and popularity, they will continue to introduce new products to the US market. The Bitter Truth partnered with Domaine Select Wine Estates’ (DSWE) Classic and Vintage Artisanal Spirits Portfolio in 2009 to bring their award-winning products to the United States.
About The Bitter Truth Creole Bitters:
The Bitter Truth – Creole Bitters are reminiscent of a style of bitters dating back to an era before cocktails even existed. Back then, bitters were made by doctors and apothecaries, primarily for the use in liquid tonics and then eventually as an ingredient in alcoholic beverages. These bitters reflect the Creole way of life with all its beautiful complexity and spiciness.
The handsome metallic red label houses a fiery anise-tinged cherry red colored liquid.
The Creole Bitters are perfectly balanced: bitter, sweet and spicy. According to the traditional Creole style, fruity and floral aromas unite with the flavors of anise, caraway fennel.
About The Bitter Truth:
Founded in 2006 by mixologists Stephan Berg and Alexander Hauck, The Bitter Truth offers bartenders a broad range of cocktail seasonings and flavors. The products that are available in the U.S. include the award winning Celery Bitters, Old Time Aromatic Bitters, Orange Bitters, Lemon Bitters and Jerry Thomas` Own Decanter Bitters. A coveted item by bartenders around the world, The Bitter Truth Bitters are now available in selected markets worldwide.
What are Bitters:
Originally used as a pharmaceutical elixir, bitters were one of the main ingredients in the earliest cocktail recipes. With the resurgence of classic cocktail culture and growth of contemporary mixology, The Bitter Truth’s products have found great favor amongst the best bartenders in the world. The Bitter Truth line of products helps bring complexity to cocktails and are intended to be another tool for bartenders and mixologists to create unique, creative and innovative cocktails.
For additional information please visit
www.the-bitter-truth.com and www.domaineselect.com
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