Germany’s Spirit of the Year Producer Brings Bitters Portfolio to the USA
New York, NY (December 30, 2009) – The Bitter Truth, a brand of cocktail bitters and flavorings, has partnered with Vision Wine & Spirits to bring their award-winning products to the United States. The first shipment will arrive stateside in mid-January 2010.
Founded in 2006, by mixologists Stephan Berg and Alexander Hauck, The Bitter Truth offers bartenders a broad range of cocktail seasonings and flavors. The products that will be available in the U.S. include the award winning Celery Bitters, Old Time Aromatic Bitters, Orange Bitters and Lemon Bitters. All bitters are priced at $15.95 for a 200 ml bottle. A coveted item by bartenders around the world, The Bitter Truth Bitters can now be purchased nationwide.
“It will be nice to have easy access to these products after searching far and wide with limited availability in the US” commented mixologist H. Joseph Ehrmann, Proprietor of San Francisco’s Elixir. “The quality of their bitters is superior to many products on the market today and more consistent than homemade.”
“Improving the world one cocktail at a time has a new ally in the arrival of the Bitter Truth Bitters in the US. This expansion of commercial, artisanal bitters is long overdue. Thank you!” Brian Miller, Death & Company, New York City
Originally used as a pharmaceutical elixir, bitters were one of the main ingredients in the earliest cocktail recipes. With the resurgence of classic cocktail culture and growth of contemporary mixology, The Bitter Truth’s products have found great favor amongst the best bartenders in the world. The Bitter Truth line of products helps bring complexity to cocktails and are intended to be another tool for bartenders and mixologists to create unique, creative and innovative cocktails.
“Bringing the bitters to America has been our dream,” says Stephan Berg, co-founder of The Bitter Truth, “but finding the right importing and distribution partner has been our greatest challenge. Vision Wine & Spirits has the background in specialty spirits and nation-wide reach that we need in order to make this a success.”
About The Bitter Truth Bitters:
Celery Bitters: The first celery bitters to be commercially produced in decades. This 19th century cocktail ingredient enriches cocktails with unusual flavors.
Lemon Bitters: Gives the liveliness of fresh lemons to every cocktail. Bitter to the taste, this formulation also has notes of coriander seeds and cardamom in the background.
Aromatic Bitters: Classically bitter and tangy. Combining the aromatics of cinnamon, cardamom, anise and cloves, it reminds one of gingerbread.
Orange Bitters: The aroma of bitter orange peel is in the foreground, complimented by the spicy flavors of cardamom, caraway and nutmeg.
The initial U.S. launch will be in 16 states including: California, Massachusetts, New York, New Jersey, Florida, Nevada, Illinois, North Carolina, Texas, Tennessee, Washington, Oregon, Maryland, Washington DC, Louisiana and Colorado.